Who are we as individuals?

We are a team of people who got together in the 1990s and who have guided our business to success more than 15 years later.

Where it all Began

The business started very small, with a 17-year-old college freshman named Ashwin, who began things on his own in 1998. In 2005, he was joined by his brother Abhinav, who was at the time a 21-year-old engineering graduate. It was at this point that we got into the content business. In the late 90s and early 2000s, we had focused our efforts on developing and running some of the leading online greeting card websites on the Internet. Those sites got sold off by the mid-2000s, leading to a change in business philosophy. 2005 generally marks the start of our present-day business model into content based sites which is still going strong.